Association Between Pharmacy Staff Communication Interaction Quality and Outpatient Satisfaction at ‘Aisyiyah Bojonegoro Hospital

Authors

  • Sudalhar Department of Hospital Administration, School of Health Sciences of Muhammadiyah Bojonegoro
  • Andini Dwi Aningtyas Department of Hospital Administration, School of Health Sciences of Muhammadiyah Bojonegoro
  • Afriza Umami Department of Health Information Management, School of Health Sciences of Muhammadiyah Bojonegoro
  • Pramono Apriawan Wijayanto ‘Aisyiyah Bojonegoro Hospital, Indonesia
  • Septin Maisharah Karyono Department of Hospital Administration, School of Health Sciences of Muhammadiyah Bojonegoro

DOI:

https://doi.org/10.26911/thejhpm.2025.10.03.12

Abstract

Background: The quality of communication interaction between pharmacy staff and patients is a critical component of healthcare service delivery. Effective communication enhances patient understanding, comfort, and trust, which ultimately influence patient satisfaction. A preliminary assessment at ‘Aisyiyah Bojonegoro Hospital indicated varying levels of patient satisfaction with pharmaceutical services, suggesting potential gaps in communication quality and service performance.

Subjects and Method: This study aimed to analyze the association between the quality of communication interaction among pharmacy staff and outpatient satisfaction at ‘Aisyiyah Bojonegoro Hospital. An analytical quantitative study with a cross-sectional design was conducted. A total of 377 outpatients were selected as the sample. Data were collected using structured questionnaires and analyzed using Spearman rho correlation and multiple logistic regression.

Results: Bivariate analysis showed a significant relationship between communication interaction quality and patient satisfaction (p < 0.001; r = 0.514), indicating a moderate to strong positive correlation. Multivariate analysis demonstrated that communication quality remained a significant predictor of patient satisfaction (OR = 0.61; 95% CI = 0.39–0.96; p = 0.033), while other variables such as age, education level, gender, and marital status were not statistically significant.

Conclusion: There is a significant association between the quality of communication interaction of pharmacy staff and outpatient satisfaction. Communication quality is a key determinant of patient satisfaction. Therefore, improving interpersonal communication skills through training and continuous evaluation is essential to enhance service quality.

Keywords:

communication quality, pharmacy services, outpatient satisfaction

Published

16-09-2025

Downloads

Issue

Section

Articles

How to Cite

Association Between Pharmacy Staff Communication Interaction Quality and Outpatient Satisfaction at ‘Aisyiyah Bojonegoro Hospital. (2025). Journal of Health Policy and Management, 10(3), 397-404. https://doi.org/10.26911/thejhpm.2025.10.03.12

How to Cite

Association Between Pharmacy Staff Communication Interaction Quality and Outpatient Satisfaction at ‘Aisyiyah Bojonegoro Hospital. (2025). Journal of Health Policy and Management, 10(3), 397-404. https://doi.org/10.26911/thejhpm.2025.10.03.12

References

Ameliah WR, Razak A, Rusydi AR (2023). The effect of healthcare service quality on outpatient satisfaction at Barana Public Health Center, Jeneponto Regency in 2022. J Muslim Community Health. 4(4): 226–237. https://doi.org/10.52103/jmch.v4i4.1431.

Gunawan A, Zainaro MA (2019). Quality of outpatient healthcare services and medication adherence among pulmonary tuberculosis patients. Holistik J Kesehat. 13(4): 381–388. https://doi.org/10.33024/hjk.v13i4.1658.

Hermanto (2019). Service factors, satisfaction, and customer loyalty. Surabaya: Jakad Publishing.

Parasuraman A, Zeithaml VA (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. J Retail. 64(1): 14–40.

Pasianus O, Kana AA (2022). The effect of service quality on customer loyalty through satisfaction as an intervening variable at Pamella Enam Supermarket, Yogyakarta. Cakrawangsa Bisnis. 2(2): 197–216. https://doi.org/10.35917/cb.v2i2.260.

Ministry of Health Republic of Indonesia (2016). Pharmaceutical service standards in hospitals. Permenkes RI No. 72 Year 2016.

Pertiwi MR, Wardhani A, Raziansyah, Firsty L, Febriana NA, Sitanggang YA, Maria ND, Anggraeni W, Fuady I, Arnianti (2021). Therapeutic communication in healthcare. Yogyakarta: Rizmedia Pustaka Indonesia.

Siregar RR (2025). The effect of hospital administrative service quality on patient satisfaction. J Health Adm. 1(1): 29–41.

Surasdiman S, Ilyas GB, Azis M (2019). Analysis of the effect of service quality, facilities, and knowledge on patient satisfaction at Batu-Batu Public Health Center, Soppeng Regency. YUME J Manag. 2(1): 1–17. https://doi.org/10.37531/yum.v2i1.360.

Syahida A (2020). The relationship between pharmaceutical service quality and facilities with outpatient satisfaction at the pharmacy installation of BLUD RSUD Kota Langsa. J Edukes. 3(2): 46–55. https://doi.org/10.52136/edukes.v3i2.26.

Wilson A, Zeithaml V, Bitner MJ, Gremler D (2016). Services marketing: Integrating customer focus across the firm. London: McGraw-Hill Education.

Yunanda G, Zulfa, Putra AS (2024). The relationship between hospital image and outpatient loyalty at RSI Ibnu Sina Padang Panjang in 2024. J Public Adm Manag Stud. 2(2): 73–79. https://journal.umnyarsi.ac.id/index.php/JPAMS/article/view/211.